Exactly How Artificial Intelligence Improves Ad TargetingAn advertising project's performance relies on where the ads are placed. Managing brand safety and positioning, in addition to making certain that the advertisement isn't presented alongside adverse or non-factual material, are vital for the success of any kind of retargeting approach.Artific
How Predictive Analytics is Transforming Performance MarketingWhether you’re forecasting campaign performance for a client or your agency’s own initiatives, predictive analytics provides a valuable first step to data-driven decision-making. However, it’s important to keep in mind that predictive models are probabilities, not guarantees.
How Artificial Intelligence Improves Ad TargetingAn advertising and marketing campaign's efficiency depends on where the ads are put. Taking care of brand security and placement, as well as making certain that the ad isn't displayed beside adverse or non-factual content, are vital for the success of any kind of retargeting strategy.